The brand currently has 10 corporate-owned locations in Los Angeles, Philadelphia, and New York City, but it plans to open 300 franchisee-owned locations by 2026.
In a recent article on Chain Store Age's website, Heyday spoke about its new strategy and future growth plans. Heyday hopes to change the skincare industry by targeting millennials with educational programs and technology to modernize the facial experience.
Earlier this year, the brand closed on a Level 5 Capital Partners deal to open 60 more units across the U.S., putting Heyday on track to open its goal of 300 units within the next five years under franchisee ownership. “We learned that more people are willing to invest in taking care of themselves both physically and mentally,” said Sean Bock, Heyday's president of franchising. “Everyone is searching for guidance on how to take care of their skin. There is a lot of noise in this space and yet there is no one leading, and objective, voice.” Now, with plans for national expansion, Heyday has its sights on becoming that leading voice within the skincare space.