THE SUPPORT

Experienced Leadership Team

Heyday offers a best-in-class end-to-end support for our Franchise Partners.

Who We Are

Heyday Leadership

Heyday Leadership

Adam Ross

LInkedIN
Co-Founder of Heyday

Adam brings over 20+ years of consumer and retail experience to Heyday, both in mergers and acquisitions with UBS and Centerview Partners and with multiple businesses he has co-founded and/or invested in. Adam is on the board of Serena & Lily.

Arielle Mortimer

LInkedIN
Chief Operating Officer

Over the last 12+ years, Arielle has cultivated a deep expertise in operations, having held senior operating positions for companies such as Kindbody, Revere, Jet, and Groupon.

Rachel Lubin

LInkedIN
Vice President, CX & Innovation

With over 15 years of working with and scaling consumer and hospitality brands like Hilton, Livingsocial and Framebridge, Rachel is an expert in understanding consumer behavior and translating that into winning business growth strategies.

Katie Lynch

LInkedIN
Vice President, Performance Marketing

For over 15 years, Katie has served in marketing leadership roles on both the brand and agency side across health, wellness, beauty and fitness industries, having lead advertising strategy for L’Oreal and Johnson & Johnson brands and marketing the NYC Marathon & New York City Football Club.

Heyday Support

Jessica L-Iuculano

LInkedIN
Director, Shop Development

With over 10+ years’ experience, Jessica has led the management of various new store builds across the US (for brands such as: Burberry, Rituals, Lucid and Previously Heyday).

Caitlyn Cox

LInkedIN
Manager, Franchise Administration

With over 10+ years of working in the franchising sector, Caitlyn brings her expertise in contract administration, legal documentation, and project management skills to the Heyday team. Caitlyn manages the franchise development and administration process to aid and support prospects through the approval process for becoming a Heyday franchisee.

Michael Pollak

LInkedIN
CXO & Co-Founder of Heyday

With over a decade at the intersection of hospitality, design, and strategy, Michael has provided a strategic and creative eye to scale brands on both the agency and in-house side. Advisor to the acupuncture brand, WTHN, Michael embodies Heyday every single day.

Arielle Mortimer

LInkedIN
Chief Operating Officer

Over the last 12+ years, Arielle has cultivated a deep expertise in operations, having held senior operating positions for companies such as Kindbody, Revere, Jet, and Groupon.

L5 Acceleration Services

Chris Kenny

LInkedIN
Managing Partner, L5 Capital

Chris is the Co-Founder and CEO of Level 4 Yoga and is directly responsible for the roll out of 21 of 27 current studios. He is a Managing Member of Group Chambers, and has prior executive experience with Level 3 Communications.

Michael Chin

LInkedIN
President of L5 Real Estate Services

Michael personally led Level 4 Yoga’s widespread expansion—with over 30 studio openings. Previously with Tartan Realty Group, Inc, Michael has extensive experience expanding early-stage growth concepts.

Kristina Eastman

LInkedIN
President, L5 Acceleration Services

Former Chief Retail Officer of Enjoy, Kristina possesses 20+ years of experience supporting high-growth, customer-centric brands like Nordstrom, Neiman Marcus, The Gap, and Apple.

Scott Thompson

LInkedIN
Chief Development Officer, L5 Franchise Development

Being an IFA Certified Franchise Executive, Scott has done everything from overseeing the domestic and international franchise, Tutor Doctor, to being a franchisee himself.

How The Process Works

1
GET SOME FACE TIME
Schedule a call, learn the in’s and out’s of Heyday, and take the next step by signing on.
2
SET THE FOUNDATION
Onboard, budget, and kickstart real estate and market planning.
3
FIND THE RIGHT PEOPLE
Lease, design, and recruit your team, from vendor set-ups to esthetician hiring, always with our guidance.
4
BEGIN THE WORK
Partner with our teams to nail down your business operations, construct blueprints, and begin pre-sale opening plans.
5
BECOME AN EXPERT
Learn to speak Heyday fluently, and complete our Franchise and Shop Educator training programs.
6
PREP FOR BUSINESS
Be the center of attention and raise awareness of your shop’s opening with our shared marketing collateral.
7
LIVE YOUR HEYDAY
Continue your shop’s momentum and start thinking about your next steps for maintenance and expansion.

How We Set You Up For Success

In addition to our daily, on-going support, the resources of our unified teams will be at your fingertips every step of the way.
SET-UP SERVICES

Leaning into our success in site identification, our national broker system, and our uniform design specifications, our teams will provide you with the support you need for your shop to look and feel like a part of the Heyday eco-system.

EDUCATIONAL SUPPORT

Nothing is as core to Heyday as education. That’s why we’ll lay the groundwork for you and your team, through foundational training. Our intensives focus on everything that makes Heyday a success, from innovative products to superior services.

ADVANCED TECHNOLOGY
We’re at the epicenter of innovation, blending the best-in-class, third-party software with proprietary platforms to optimize our clients’ experience and increase the profitability of each and every one of our shops.
EDUCATIONAL SUPPORT

Nothing is as core to Heyday as education. That’s why we’ll lay the groundwork for you and your team, through foundational training. Our intensives focus on everything that makes Heyday a sucess, from innovative products to superior services.

ADVANCED TECHNOLOGY
We’re at the epicenter of innovation, blending the best-in-class, third-party software with proprietary platforms to optimize our clients’ experience and increase the profitability of each and every one of our shops.

How We’ll Get You Open

Jumpstart the process of opening a Heyday shop with our real estate and construction package.
PLANNING & SITE ACQUISITION: $19,500
DESIGN & CONSTRUCTION: $33,500
PLANNING AND SITE ACQUISITION
• Strategic Market Planning
• Market Validation
• Site Selection
(LOI and Work Letter Negotiation)
• REC Package
  • Strategic Market Planning
  • Market Validation
  • Site Selection (LOI and Work Letter Negotiation)
  • Site Approval Package
DESIGN
• Layouts (Test Fits/ Schematics)
• Signage Management
• Elevations and Renderings (If applicable)
• Architect and Engineer Management
• Construction Drawing (CD) Management
• Permit Management
  • Layouts (Test Fits/ Schematics)
  • Signage Management
  • Elevations and Renderings (If required)
  • Architect and Engineer Management
  • Construction Drawing (CD) Management
  • Permit Management
CONSTRUCTION MANAGEMENT
• Surveying (Site Investigation Reports)
• Preliminary Pricing
• Bidding
• Ongoing Construction Project
Management
• Pay Application Management
• Construction Inspection
• Change Order Management
• Management of Tenant Allowance
acquisition
• Weekly Reporting
• Certificate of Occupancy
• Punchlist
• Close-out package with lien waivers
• Post Opening Management
(12-month warranty)
  • Surveying (Site Investigation Reports)
  • Preliminary Pricing
  • Bidding
  • Ongoing Construction Project Management
  • Pay Application Management
  • Construction Inspection
  • Change Order Management
  • Management of Tenant Allowance acquisition
  • Weekly Reporting
  • Certificate of Occupancy
  • Punchlist
  • Close-out package with lien waivers

Looking For More?

Dive into our brochure for greater detail.
Download Now

Ready To Get Started?

We’ll be in touch with more information on Heyday’s franchise opportunities.

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