ATLANTA, Ga. – April 25, 2022 – This summer, private equity group Level 5 Capital Partners will take the facial out of the spa and bring it to Manhattan Beach, Calif. with premier self-care destination, Heyday. Opening in Manhattan Village, this new location will join three other Los Angeles-area Heyday locations offering accessible skincare through the likes of personalized facials, progressive products and professional guidance.
Founded in 2015, Heyday quickly disrupted the wellness industry by meeting the demands of the modern-day customer. Focused exclusively on skincare, Heyday provides customized, conversational treatments that are formulated personally for you by a licensed esthetician. The experience is highly curated to reinvent skincare as approachable. Heyday combines a frictionless, digital-first booking experience with a sleek and gender-neutral design, to uplift silencing barriers and invite customers to learn directly from skin experts. Both, online and in-shop, customers receive individualized product recommendations to meet their unique goals and needs. All with the hope to always empower customers to be their best self.
“We’re thrilled to expand in the Los Angeles market and open the first Heyday location in the South Bay,” said Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity of Level 5 Capital Partners. “We’re continuing to see a growing demand for accessible and quality skincare. Through Heyday’s personalized, educational approach, our licensed estheticians are ready to make every day a heyday for Angelenos – starting with the skin they’re in.”
The New York-based brand currently has 10 corporate-owned locations in New York, Philadelphia, and Los Angeles. Now, the brand is preparing for rapid expansion in markets across the country, with plans to open 300+ shops by 2026. Level 5 Capital Partners is among the first franchise owners with Heyday with recent and upcoming openings in Bethesda, Md., Dallas, Tx., Atlanta, Ga., and Manhattan Beach, Calif.
“Heyday is changing the way people think about facials, and the demand we’re seeing is incredible,” said Sean Bock, Heyday’s President of Franchising. “People are eager for high-quality, personalized skin care services that, unlike traditional day spas, are quick, easy and affordable. We have ambitious growth goals for the brand over the next five years, and we couldn’t be more excited to continue to grow this revolutionary brand in Los Angeles.”
The Manhattan Beach location will be located at 3200 N Sepulveda Blvd Suite N110 Manhattan Beach, CA 90266. Heyday is currently targeting expansion in 54 major metropolitan areas including Los Angeles, San Francisco, Atlanta, Seattle, Phoenix, Denver, Austin, Chicago, Miami and Boston, among other U.S. cities.
Start-up costs to open a Heyday range from $768,300 to $1,012,300. Learn more about franchise opportunities here: franchising.heydayskincare.com.
Heyday is a premier self-care destination that takes the facial out of the spa and the guesswork out of skincare, to empower you to live your best life. Spanning from Coast-to-Coast, Heyday’s physical stores offer personalized facials, progressive products and professional guidance for a four-wall, open-door experience that is reinventing the traditional skincare model to be both accessible and approachable.