ATLANTA, Ga. – March 8, 2022 – This summer, private equity group Level 5 Capital Partners will take the facial out of the spa and bring it to Dallas with premier self-care destination, Heyday. Opening in the Knox / Henderson neighborhood, this new location will be the first-of-its-kind in Texas, offering accessible skincare through the likes of personalized facials, progressive products and professional guidance.
Founded in 2015, Heyday quickly disrupted the wellness industry by meeting the demands of the modern day customer. Focused exclusively on skincare, Heyday provides customized, conversational treatments that are formulated personally for you by a licensed esthetician. The experience is highly curated to reinvent skincare as approachable. Heyday combines a frictionless, digital-first booking experience with a sleek and gender-neutral design, to uplift silencing barriers and invite customers to learn directly from skin experts. Both, online and in-shop, customers receive individualized product recommendations to meet their unique goals and needs. All with the hope to always empower customers to be their best self.
“Through the pandemic, we’ve seen dramatic shifts in personal wellness routines. Having a place and person to help you take care of your skin isn’t new, but the way we deliver it is,” said Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity of Level 5 Capital Partners. “With so many skincare products available and an abundance of information at our fingertips, it can be overwhelming to figure out your individual skin needs. That’s where Heyday comes in - our 50-minute facial allows clients to receive personalized routine and product recommendations from our licensed estheticians that will help them achieve their skincare goals. Dallas will be a fantastic market to showcase the success of the Heyday brand, and we’re thrilled to open the first Texas location in Knox/Henderson.”
The New York-based brand currently has 10 corporate-owned locations in New York, Philadelphia, and Los Angeles. Now, the brand is preparing for rapid expansion in markets across the country, with plans to open 300+ shops by 2026. Level 5 Capital Partners is among the first franchise owners with Heyday with recent and upcoming openings in Bethesda, Md., Alexandria, Va., Atlanta, Ga., and Manhattan Beach, Calif.
“Heyday is changing the way people think about facials, and the demand we’re seeing is incredible,” said Sean Bock, Heyday’s President of Franchising. “People are eager for high-quality, personalized skincare services that, unlike traditional day spas, are quick, easy and affordable. We have ambitious growth goals for the brand over the next five years, and we couldn’t be more excited to introduce this revolutionary brand to Dallas and other new markets across the country.”
Heyday is currently targeting expansion in 54 major metropolitan areas including Los Angeles, San Francisco, Atlanta, Seattle, Phoenix, Denver, Austin, Chicago, Miami and Boston, among other U.S. cities.
Start-up costs to open a Heyday range from $574,000 to $755,500. Learn more about franchise opportunities here: franchising.heydayskincare.com.
About Heyday
Heyday is a premier self-care destination that takes the facial out of the spa and the guesswork out of skincare, to empower you to live your best life. Spanning from Coast-to-Coast, Heyday’s physical stores offer personalized facials, progressive products and professional guidance for a four-wall, open-door experience that is reinventing the traditional skincare model to be both accessible and approachable.
