How Much Does It Cost To Own a Heyday Franchise in 2022?

October 3, 2022

Heyday, a fast-growing skincare franchise focused on making facials more accessible, is disrupting the industry by providing personalized, affordable and unintimidating services to clients across the country. And investors want to join them in the mission.

If you’re interested in knowing how much it costs to own a Heyday franchise, as well as how long it will take to open your store, read on.  

A Fresh Face in Franchising

Based in New York City, the brand opened in 2015 and currently operates 11 shops in Manhattan, Los Angeles, Philadelphia, and Bethesda, Maryland. Its key insight: millennials take a different approach to skincare, treating it as a necessity rather than a luxury. With a focus on skincare education and frictionless customer experience, the brand found its niche.

While perfecting its model at the existing corporate locations, Heyday started selling franchising in March 2021, becoming a smash hit with franchise investors eager to get an early toehold into the next new category of wellness. Right now, with no brand leader in skincare wellness, a $7 billion service industry and a $100 billion online industry, Heyday is well-positioned to own this lucrative category.

And its franchise sales have taken off like a rocket. Within less than a year of franchising, the brand had already sold 100 units, thanks to a 60-unit deal with Level 5 Capital Partners and several single and multiple-unit investors. And 20 other units have been awarded in 2022. The brand is currently slated to open locations in Phoenix, Detroit, Chicago, Boston, Denver, and more.

The Cost To Own a Heyday

Heyday’s startup costs range between $768,300 and $1,012,300, depending on which market the store is located. Other factors such as design, configuration and labor costs also impact the total investment. 

Here’s how those costs break down:

  • Franchise fee: $60,000
  • Market Introduction Program: $60,000-$70,000
  • Training Expenses: $3,000-$6,000
  • Leasehold Improvements: $451,000-$597,000
  • Real Estate & Construction Management: $67,000
  • Architect / Engineer / Permits / Licenses: $19,500-$30,500
  • Legal / Professional Fees: $1,000-$3,000
  • Prepaid Rent, Security, & Other Deposits: $3,000-$2,000
  • Liability insurance & Workers Comp Deposit: $2,000-$4,500
  • Signage: $23,500-$30,000
  • Pre-Opening Esthetician Training Expenses: $6,000-$12,000
  • Business Licenses & Permits: $500-$1,500
  • Initial Inventory & Supplies: $38,000-$57,000
  • SBA Loan Expeditor Service Fee: $3,800
  • Additional Funds (3 Months) $30,000-$50,000

The Process of Franchising Heyday

Heyday prides itself for providing a thorough vetting, education and onboarding process before awarding a franchise in order to ensure the best match between its brand and a potential investor. 

From the day of a candidate’s first inquiry, until the final franchise agreement is signed, the process generally takes between 90 and 120 days and involves a multi-step process. It starts with an introduction to the brand, followed by an educational Field Day, which is a deep, hands-on dive into the brand. Candidates experience a Heyday facial for themselves as well as participate in an intensive daylong immersion at a Heyday location to understand what it takes to own and manage a store. 

Once the final agreement is signed, franchisees will be given a full onboarding and orientation, after which construction can begin. It will take two or three months to select the best site for a new location and another seven or eight months before the grand opening.

Getting Started With Heyday Ownership

“We’re looking for people who have a passion for skincare and who understand the value of everyday skincare,” said Arielle Mortimer, Heyday’s chief operating officer. “Our brand is about helping people become their best selves, so that’s also a motivation we seek in our franchise partners.”

Bock said that those who already own and operate franchises, former senior executives and those with backgrounds in sales and marketing will find an opportunity with Heyday highly enriching.

Heyday’s startup costs range between $768,300 to $1,012,300, depending on which market the store is located. Other factors like design, configuration and labor costs will also impact the total investment. Click here to see the full cost breakdown.

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