In Its First Seven Months Of Franchise Sales, Heyday  Scores Eight Franchise Partners For 97 Shops

October 3, 2022

With multi-unit agreements in Cleveland, Philadelphia, Detroit, Austin, Denver, and Tampa, the nation's one-of-a-kind personalized facial franchise is expanding its presence across America.

Heyday, a fast-growing New York-based skincare franchise that’s on a mission to provide expert skincare that empowers everyone to be their best self, is changing the way people think about their skin. Now, the brand with locations in New York, Philadelphia, Los Angeles, and the Washington, D.C., area is on track to close out 2021 on a high note, capitalizing on the momentum of inking 29 new franchise agreements in Q3. 

“Savvy franchise candidates across the country are recognizing that skincare is a $7 billion service industry with a $100 billion online category,” Heyday’s president of franchising Sean Bock said. “Right now, these early franchisees are getting in at the ground level and are joining us in our path to win the hearts and minds of a growing number of customers. They recognize from the beginning that our recurring revenue model and personalized service that turns clients into loyal longterm fans will help their businesses grow.”

So far in 2021, Heyday has opened two new locations, with 97 signings, four leases and eight new franchisees added to the system. Most recently in Q3, the skincare brand closed a 13-unit deal in Denver, Colorado, with the first locations slated to open in 2022. Additionally, Heyday inked a 10-unit deal for seven locations in Tampa and three locations in Atlanta, all of which are owned by a former Orangetheory Fitness franchisee. The brand also continues to grow its presence in Philadelphia with a second Heyday location slated to open next year.  

"We know we have a very special concept with Heyday that is set to revolutionize the way people look at skincare,” Bock said. “Our franchise opportunity gives motivated investors an option to capture the skincare market in their communities, providing clients with a valued monthly service that will soon become a regular part of their overall health and wellness routine.”

Currently, Heyday has 11 existing locations spread across New York City, Philadelphia, Bethesda, and Los Angeles, and Bock said he believes the brand will grow dramatically through franchising with plans to have at least 300 stores open over the next five years. The brand has already attracted interest from multi-franchise operators, senior executives, and entrepreneurs with strong backgrounds in sales and marketing.

About Heyday

Heyday is a fast-growing skincare company on a mission to provide expert skincare that empowers everyone to be their best self. Through a fleet of industry-leading physical stores, Heyday has made the facial experience more accessible and helps consumers achieve their skincare goals with the knowledge and care of talented estheticians. Heyday is changing how we take care of our skin, redefining the future of the skincare industry for the modern consumer. For more information about Heyday, visit

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