Why Heyday Is Targeting Kansas City, Missouri, for Franchise Development

February 3, 2023

The brand that is redefining skincare as we know it is rapidly expanding nationwide. Its next stop? The City of Fountains.

As Heyday transforms the $9 billion skincare services industry, the brand is rapidly expanding nationwide. Aiming to award a total of 185 units before the end of 2023 and open 200 shops by 2026, Heyday is targeting key markets across the U.S. for franchise development.

Critical among those markets is Kansas City.

“Heyday has proven itself in large metropolitan markets such as New York City and Los Angeles” said Erin Snyder, vice president of franchise development. “We’ve already seen a great response at our newer shop openings in Atlanta, D.C., and Dallas and we are excited to continue expanding the brand throughout the U.S. in target markets including Kansas City.”

The Kansas City Metropolitan Area has seen steady population growth over the last 40 years, and currently has a population of nearly 2.2 million. And with a median age of 37 and 39% of its population aged 20 to 50, it presents a high volume of potential Heyday clients.

“Making skincare accessible to everyone is the heartbeat of our model,” Snyder said. “We have disrupted the skincare industry by taking the facial out of the spa and providing our clients with personalized services and customizable skincare routines. Kansas City is a market where we see tremendous potential. All we need to do is find the right franchisee to partner with to grow the brand.”  

Heyday started in New York City in 2015, opening five shops in Manhattan over three years before expanding to Los Angeles in 2018. When it entered franchising in early 2021, it had just 10 corporate-owned locations. Today, the brand has 21 locations open with 30+ to open in 2023 and even more in the pipeline for development through 2026.

The brand has become a favorite among prospective franchisees, largely due to its dynamic leadership team, opportunities for multiple revenue streams and the chance to get in on the ground floor of a brand that aims to meet the growing demand for personalized skincare nationwide.

“People are really starting to gravitate towards and prioritize skincare as wellness and self care,” said Arielle Mortimer, Heyday chief operating officer. “Because of all the white space, we have amazing territory opportunities for our franchise partners to be first to market.”

Heyday’s goal is to provide expert skincare that empowers everyone to be their best self, and in the process, it’s redefining skincare as we know it. With its 50-minute facials, personalized expert guidance and membership program, Heyday is making skincare more accessible to the masses, enabling its members to make facials a part of their everyday wellness routine rather than just a once-in-a-while indulgence.

“There is a huge demand nationwide for a monthly, habit-forming self-care opportunity,” Snyder said. “And Heyday delivers.” 

Heyday has already awarded 131 units to date and is currently seeking franchise partners in Kansas City, as well as in other major markets across the U.S. To inquire about Heyday franchise opportunities throughout the U.S., click here.

Heyday’s startup costs range between $768,300 to $1,012,300, depending on which market the store is located. Other factors like design, configuration and labor costs will also impact the total investment. Click here to see the full cost breakdown.

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