Why Heyday Is Targeting Minneapolis, Minnesota, For Franchise Development

October 3, 2022

The brand that is redefining skincare as we know it is rapidly expanding nationwide. Its next stop is Minneapolis.

As Heyday transforms the $7 billion skincare services industry, the brand is rapidly expanding nationwide. Aiming to award 142 total units before the end of 2022 and open at least 300 locations by 2026, Heyday is targeting key markets across the U.S. for franchise development.

Critical among those markets is Minneapolis, Minnesota.

“Making skincare accessible to everyone is a big part of our model,” said Dennis Campbell, Heyday vice president of franchise development. “Heyday has proven itself in giant markets like Los Angeles and New York City, and we are excited to continue that success in places like Minneapolis.”

The Minneapolis Metropolitan Area is the 16th-largest in the U.S. It includes Minneapolis, St. Paul and a handful of surrounding suburbs. With a population of 3.6 million, the median age in Minneapolis is 37.2, and 55% of its population is aged 20 to 60, presenting a high volume of prospective Heyday clients.

“We think that for Heyday, Minneapolis is a market that presents a very successful opportunity in terms of customer age distribution,” Campbell said. “It behaves like a market in which a Heyday would thrive, so it’s a great opportunity for Heyday and our franchise partners.”

Heyday started in New York City in 2015, opening five shops in Manhattan over three years before expanding to Los Angeles in 2018. When it entered franchising in early 2021, it had just 10 corporate-owned locations. The brand has seen meteoric growth since, but just over a year into its franchising journey, Heyday is still considered an emerging franchise concept

Still, the brand has become a favorite among prospective franchisees, largely due to its dynamic leadership team, opportunities for multiple revenue streams and the chance to get in on the ground floor of a brand that aims to meet the growing demand for personalized skincare nationwide.

“People are really starting to gravitate towards and prioritize skincare as wellness and self-care,” said Arielle Mortimer, Heyday chief operating officer. “Because of all the white space, we have amazing territory opportunities for our franchise partners to be first to market.”

Heyday’s goal is to provide expert skincare that empowers everyone to be their best self, and in the process, it’s redefining skincare as we know it. With its 50-minute facials, personalized expert guidance and membership program, Heyday is making skincare more accessible to the masses, enabling its members to make facials a part of their everyday wellness routine rather than just a once-in-a-while indulgence.

“There is a huge demand nationwide for a monthly, habit-forming self-care opportunity, which Heyday provides,” said Campbell. “Minneapolis is a market in which we see tremendous potential. It’s one of the top markets we are most excited to bring Heyday to.”

Heyday has already awarded 120 units to date and is currently seeking franchise partners in Minneapolis, as well as in other major markets across the U.S.

Heyday’s startup costs range between $768,300 to $1,012,300, depending on which market the store is located. Other factors like design, configuration and labor costs will also impact the total investment. Click here to see the full cost breakdown.

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