Why Heyday Is Targeting Nashville, Tennessee, for Franchise Development

February 3, 2023

The brand that is redefining skincare as we know it is rapidly expanding nationwide. Its next stop? Music City.

As Heyday transforms the $9 billion skincare services industry, the brand is rapidly expanding nationwide. With a path to award 185 units before the end of 2023 and open 200 shops by 2026, Heyday is targeting key markets across the U.S. for franchise development.

One market that tops the development list is Nashville.

“Heyday has proven itself in large metropolitan markets like New York City and Los Angeles,” said Erin Snyder, vice president of franchise development. “And we’ve already seen a great response in slightly more suburban markets like Atlanta, D.C., and Dallas, and we’re excited and ready to expand the brand into Nashville.”

Nashville and the surrounding metro area saw a dramatic 20% population increase between 2010 and 2020, with a current population of more than 2 million people. And with a median age of 37 and 42% of its population aged 20 to 50, it presents a high volume of potential Heyday clients.

“Making skincare accessible to everyone is the heartbeat of our model,” Snyder said. “We have disrupted the skincare industry by taking the facial out of the spa and providing our clients with personalized services and customizable skincare routines. Nashville is seeing tremendous growth and development, and we see it as the perfect time for Heyday to make an entrance. All that’s left to do is find the right franchisee to develop the brand there.”  

Heyday started in New York City in 2015, opening five shops in Manhattan over three years before expanding to Los Angeles in 2018. When it entered franchising in early 2021, it had just 10 corporate-owned locations. Today, the brand has 22 locations open with 30+ to open in 2023 and even more in the pipeline for development through 2026.

The brand has become a favorite among prospective franchisees, largely due to its dynamic leadership team, opportunities for multiple revenue streams and the chance to get in on the ground floor of a brand that aims to meet the growing demand for personalized skincare nationwide.

“People are really starting to gravitate towards and prioritize skincare as wellness and self care,” said Arielle Mortimer, Heyday chief operating officer. “Because of all the white space, we have amazing territory opportunities for our franchise partners to be first to market.”

Heyday’s goal is to provide expert skincare that empowers everyone to be their best self, and in the process, it’s redefining skincare as we know it. With its 50-minute facials, personalized expert guidance and membership program, Heyday is making skincare more accessible to the masses, enabling its members to make facials a part of their everyday wellness routine rather than just a once-in-a-while indulgence.

“There is a huge demand nationwide for a monthly, habit-forming self-care opportunity,” Snyder said. “And Heyday delivers.” 

Heyday has already awarded 131 units to date and is currently seeking franchise partners in Nashville, as well as in other major markets across the U.S. To inquire about Heyday franchise opportunities throughout the U.S., click here.

Heyday’s startup costs range between $768,300 to $1,012,300, depending on which market the store is located. Other factors like design, configuration and labor costs will also impact the total investment. Click here to see the full cost breakdown.

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