Why Heyday Is Targeting Salt Lake City, Utah, for Franchise Development

February 3, 2023

The brand that took the facial out of the spa is expanding quickly to become the dominant player in the skincare services industry and is looking for franchisees in the Crossroads of the West.

As Heyday transforms the $9 billion skincare services industry, the brand is rapidly expanding nationwide. With a goal to award 185 units before the end of 2023 and open 200 shops by 2026, Heyday is targeting key markets across the U.S. for franchise development.

Critical among those markets is Salt Lake City. 

“Heyday has proven itself in large metropolitan markets like New York City and Los Angeles,” said Erin Snyder, vice president of franchise development. “But Heyday’s business is primed for more suburban markets as well, and we’ve already seen a great response at our newer shop openings in Atlanta, D.C., and Dallas, and we’re excited to expand the brand to Salt Lake City.”

The Salt Lake City Metropolitan Area boasts a population of 1.2 million. And with a median age of 30 and 44% of its population aged 20 to 50, it presents a high volume of potential Heyday clients.

“Making skincare accessible to everyone is the heartbeat of our model,” Snyder said. “Skincare services is a $9 billion industry and by taking the facial out of the spa, Heyday was a serious disruptor that has allowed us to better serve our clients with personalized services and customizable skincare routines. We see so much opportunity in Salt Lake. All we need to do is find the right franchisee to partner with to grow the brand.” 

Heyday started in New York City in 2015, opening five shops in Manhattan over three years before expanding to Los Angeles in 2018. When it entered franchising in early 2021, it had just 10 corporate-owned locations. Today, the brand has 22 locations open with 30+ to open in 2023 and even more in the pipeline for development through 2026. 

The brand has become a favorite among prospective franchisees, largely due to its dynamic leadership team, opportunities for multiple revenue streams and the chance to get in on the ground floor of a brand that aims to meet the growing demand for personalized skincare nationwide.

“People are really starting to gravitate towards and prioritize skincare as wellness and self care,” said Arielle Mortimer, Heyday chief operating officer. “Because of all the white space, we have amazing territory opportunities for our franchise partners to be first to market.”

Heyday’s goal is to provide expert skincare that empowers everyone to be their best self, and in the process, it’s redefining skincare as we know it. With its 50-minute facials, personalized expert guidance and membership program, Heyday is making skincare more accessible to the masses, enabling its members to make facials a part of their everyday wellness routine rather than just a once-in-a-while indulgence.

“There is a huge demand nationwide for a monthly, habit-forming self-care opportunity,” Snyder said. “And Heyday delivers.”

Heyday has already awarded 131 units to date and is currently seeking franchise partners in Salt Lake City, as well as in other major markets across the U.S. To inquire about Heyday franchise opportunities throughout the U.S., click here.

Heyday’s startup costs range between $768,300 to $1,012,300, depending on which market the store is located. Other factors like design, configuration and labor costs will also impact the total investment. Click here to see the full cost breakdown.

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