The skincare brand has achieved huge success in LA, Philadelphia and New York. Now, it plans to sign commitments for 100 franchise locations by the end of the year.
Heyday, the fast-growing skincare brand that is disrupting a $100 billion industry by changing the way people experience facials, has announced ambitious plans to sign 100 new franchisees by the end of this year.
The New York-based company, which opened in 2015 and currently has ten corporate-owned locations in New York, Philadelphia and Los Angeles, will initially target markets in metropolitan areas including Phoenix, Dallas, Austin, Atlanta, Nashville, Washington D.C and Chicago for franchise development, in addition to expanding its current presence in Los Angeles.
“Our success has proven that people are thinking about skincare differently, but no other company in the industry is adequately addressing their needs,” said Sean Bock, Heyday’s Chief Development Officer, and a former Drybar development executive. “That’s why we’re so excited. There’s an enormous gap in the market and we are poised to expand our position as the trusted brand leader.”
During its initial phase of growth, Heyday has the opportunity to expand to over 30 locations in the Los Angeles metropolitan area and approximately 15 locations spread across Phoenix, Atlanta, Washington D.C., and Chicago. The brand has also targeted Austin and Nashville as up-and-coming markets where its NYC and LA clients have relocated to over the past couple of years.
“We have seen our model resonate in New York, Philadelphia and Los Angeles, and we are eager to bring on local owners who can continue to expand the Heyday footprint nationwide and fill an unspoken need within the skincare market,” said Adam Ross, Heyday’s Co-Founder and CEO. “People are craving an intuitive and innovative skincare experience and the franchise model will allow us to better serve customers across the country.”
Heyday sets itself apart as a skincare brand by focusing on a single service: the facial. By bringing it out of the day spa, Heyday is making the facial more approachable, treating it as a regular part of a person’s skincare and wellness routine. Heyday provides everyone access to highly skilled estheticians who focus on their individual skincare needs.
Millennials are the largest segment of the Heyday customer, 74% of whom are under 35 years old. This customer is driven by a need for regular skin maintenance while searching for a digital-first, frictionless approach to appointments and an authentic connection with brands. Heyday is dedicated to addressing these needs.
The company is currently seeking franchise partners with strong team leadership and building skills, as well as a passion for helping people be their best self.
Heyday’s startup costs range between $574,000 to $755,500, depending on which market the store is located. Other factors like design, configuration and labor costs will also impact the total investment. Click here to see the full cost breakdown.